Do you know the book "The Paradox of Choice?" Its treatise is that the vast array of choices we have as consumers can overwhelm our overtaxed brains… and make us less happy as opposed to more so (900 channels and nothing on).
The founders of GiftHero.com clearly understood the Paradox of Choice when they created their site.
If you’ve hit the toy section of a big box retailer (or tried to navigate the toy pages of Amazon.com), surely you can identify with the motivation behind GiftHero.com: to make it easier and more satisfying for parents to buy gifts for kids’ birthday parties. This new site was founded, in fact, by two moms who (in true ‘executive mom’ style) would try to tackle items on their To Do list in the middle of their corporate days by squeezing in a little online birthday gift shopping. Finding this neither fast nor fruitful, they’ve carefully selected an assortment of children’s gifts that meet their criteria for the kind of toys they’d like their own children to receive.
Items on the site are easily shoppable by 3 main criteria: age, gender (unisex is an option too) and price. The age target is a little narrow; toys featured are really oriented to 3 to 7 year-olds (though a new section for kids age 8-10 is in the process of going live). Toys skew toward the classic and creative, with a notable absence of licensed characters.
A couple of other admirable extras: you can opt for their reusable gift tote (a fun and eco-friendly alternative to paper wrap)… or opt to add a $1 (or more) add-on charge to your order, which they in turn give back entirely to charity (Head Start), to help children for whom giving really matters.
It only takes a couple of minutes to browse through the selections that match the kind of gift for which you are shopping. For some, that might be a disappointment. For many busy moms, that may just be the best gift of all.
What’s Happening on the Executive Moms Network
Have you been on the Executive Moms Network lately? It exists for YOU — to connect, share, and network personally and professionally, so take advantage! Check out some of the recent groups formed by members, like the group themed "Sandwich Generation" … or one for Moms of Only Children… and one for Moms of Multiples. Check out the profiles of the many new members who have joined from all around the country (and a few from other countries too). Introduce yourself, post a comment., share a story or photo.. try it out!
Visit the Executive Moms Network (and create a profile of your own)
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